The Third Phase of The 135th Canton Fair Carried Out Enterprises To Tap Deeper Consumer Demand ( Reprint NetEase News )

On May 1, the third offline exhibition of the 135th Canton Fair was launched. Reporter on-site interview learned that the third offline exhibition with the theme of "better life", the exhibition is divided into toys and pregnant children, fashion, home textiles and other five professional plates, 21 exhibition areas, to help improve the quality of life to help improve people's quality of life and better life experience.

Tap deeper consumer demand

In the third phase, there were 23,958 booths and 11,233 exhibitors. Specifically, the exhibition area of toys and pregnant children's plate is 54,000 square meters, with 2,564 booths and 1,377 exhibitors; Fashion sector exhibition area of 236,000 square meters, 11,256 booths, 5,137 exhibitors; Home textiles sector exhibition area of 66,000 square meters, 3,164 booths, 1623 exhibitors; Stationery section exhibition area of 36,000 square meters, 1,711 booths, 809 exhibitors; The exhibition area of the health and leisure sector is 114,000 square meters, with 5,263 booths and 3,228 exhibitors.

The setting of the plates further enhances the competitiveness and attractiveness of the relevant plates, gives play to the synergies of the industry, promotes the exchange of the industry, creates more business opportunities, and improves the effect of the exhibition. At the same time, the exhibition structure has been further optimized; In the third phase, there were 4,400 brand booths, and a total of 830 brand enterprises were selected through strict procedures to participate in the exhibition, including 35 new brand enterprises. More than 1,686 companies participated in the exhibition for the first time. There are more than 1,500 high-quality characteristic enterprises with titles such as national high-tech enterprises, manufacturing individual champions, specialized and new small giants, more than 400 more than the previous session, and exhibitors have better structure and higher quality.

By tapping deeper consumer demand, exhibitors have launched more segmsegmed and higher quality products to create a better life experience and help improve the quality of life. For example, Anhui cool Douding Technology Development Co., Ltd. brought the smart house one-click second open crib, with one-click open and close patented technology, using the whole body can be disassembled and washed high-quality safety fabric, bearing stable, easy to implement; The new sports shoes brought by Quanzhou Peak Shoes Co., LTD., adopt a new jacquard fine twist brown upper, folding and wear-resistant, lighter weight, cushioned shock, stronger stability and air permeability, more stable and comfortable running; The bicycle massage chair brought by Shanghai Rongtai Health Technology Co., Ltd. is the first bicycle massage chair in the industry, which can achieve the dual effect of massage and exercise at the same time. It adopts 8 sets of independent exercise procedures for legs to stretch the inaccessible core muscles.

262 enterprises from 29 countries and regions showed up at the import exhibition

A total of 262 enterprises from 29 countries and regions participated in the third phase of the import exhibition, including a total of 11 countries and regions from Turkey, Malaysia, South Korea, India, Pakistan, Thailand, Egypt, Russia, Uzbekistan, Hong Kong, China, Macau, China, including a new exhibition from Russia and Uzbekistan. Focus on food, home textiles, personal care appliances, sports and leisure products, office stationery and other products.

Overall, the third phase of the import exhibition showed two major features. First, bring together internationally renowned brands to create a better and healthy life. The reporter noted that the third import exhibition selected healthy living enterprises with strong industry representation and distinctive products, mainly including Italian boutique home TEXTILE brand FARFALLAROSSA, French century-old home textile brand LEFEBVRE TEXTILE, South Korean high-quality skin care product manufacturer ONESKIN, Australia's best honey Karibee, Singapore's local flavor beverage brand CKL, Malaysia's original cookie manufacturer GPR, Macau Hand Letter, Hong Kong baby products and so on.

Another feature is that there are many highlights of enterprises in countries that jointly build the Belt and Road. A total of 168 enterprises from 19 countries jointly building the "Belt and Road", including South Korea, Turkey, Egypt, Malaysia, Vietnam, Indonesia, Kazakhstan, Uzbekistan, Mali, Zambia, participated in the third import exhibition, accounting for about 64%. Mainly include Pakistan's famous home textile GOHAR, India's characteristic home textile HAFIZIA, Malaysia's famous home textile EADECO, Mali's green natural skin care brand KURUKAN, Kazakhstan's high-tech alcohol manufacturer MAXIMUS, Zambia's WILD natural ripe HONEY brand MPUNDU WILD HONEY, Myanmar's well-known instant noodle brand CHO CHO, Ethiopia's boutique coffee and so on.

Online platform display content is rich

The reporter learned from the Canton Fair that as of April 26, the third online platform enterprises uploaded a total of about 930,000 exhibits, of which 260,000 new products, 60,000 independent intellectual property products, 110,000 green low-carbon products, and 20,000 smart products.

Online platform enterprises pay attention to the effect of online and offline integration, such as: online platform C package enterprise Shantou Junying online display of new products rate of 99.44%; Pet products industry leader Hangzhou Tianyuan made a VR booth that can bring immersive experience to customers; Changsha Runlin, a professional manufacturer of office stationery, displayed nearly 100 green and low-carbon products online; Luggage industry leader Aowangda leather goods online display 50 products with independent intellectual property rights.